Make-Up for over 50s
Once you’re past 50, you start to notice — your skin changes, colors look different, and less often feels like more. But right now is the perfect time to feel fresh, vibrant, and confident with just a few simple tricks.
Makeup isn’t about hiding — it’s about enhancing your natural glow. The goal isn’t to look younger, but to look fresher, more radiant, and full of life. With the right techniques and colors, that’s easier than you might think.
In our video, Sabine and Rebekka show you step by step how to create a fresh everyday look that instantly makes you look more awake and radiant — plus, they share a few easy tips on how to turn it into an elegant evening look with just a few touches.
Over 50 Make-Up: Daytime look and quick tricks for the evening!
You can find the products used in the video here:
Eyes – Radiance through soft contrasts
A fresh shade like Seagreen instantly brings life to your eyes, making them look brighter and more awake — without appearing heavily made up. It also gives the illusion of fuller lashes and larger eyes.
Apply a soft champagne shade on the eyelid to add radiance, create a smooth transition, and open up the eyes.
For extra depth, use a Soft Brown tone on the outer corner to gently lift the eyes and give your look a warm, friendly expression.
As lashes become finer with age, a good mascara helps define them again and makes your eyes stand out beautifully.
💡 Why Seagreen is perfect for women over 50:
Many women hesitate when it comes to color – but that’s exactly what brings freshness and life to your look! Seagreen may seem a little bold at first, yet when paired with a soft champagne tone and defined lashes, it transforms into a harmonious, radiant eye look.
The result: bright, expressive eyes that look fresh and vibrant – never overdone.
Im Gesamtlook
Foundation – Freshness instead of heaviness
At 50 and beyond, makeup should enhance your skin — not cover it up. Your skin needs more hydration and radiance, so a lightweight, balancing texture is ideal.
Apply your foundation with your fingers, a sponge, or a brush — the key is to keep it sheer. You can lightly conceal small areas of redness or spots, but avoid layering too much.
💡 Why it matters:
Heavy foundation tends to emphasize fine lines, while a light formula blends seamlessly with the skin and reflects light — leaving your complexion smooth, natural, and fresh.
The Firming Make-Up provides perfect coverage while still looking completely natural. It is available in one shade that adapts to your skin tone.
Do you want to save 3%?
- Shop your favorite color for less
- Always within reach – stock up now
- A lovely gift for your friend
Eyebrows – the natural frame of your face
As we age, our brows often become lighter, uneven, or thinner. A softly filled brow instantly adds more expression and balance to the face—without looking harsh.
Apply a light to medium shade in short, gentle strokes, then blend with your finger or a small brush. The result is a natural, soft look that subtly lifts the eye area.
💡 Why it matters:
Brows that are too dark can make the face appear severe. A medium brown-grey shade like Chocolate 121, suits most skin tones and hair colors—it looks soft, balanced, and makes your eyes appear more open.
This light brown eyeliner / Eyebrow pencil is perfect for anyone looking to achieve a natural look. It is also ideal for filling in eyebrows.
Do you want to save 3%?
- Shop your favorite color for less
- Always within reach – stock up now
- A lovely gift for your friend
3. Augen betonen– Leuchtkraft durch sanfte Kontraste
Wenn du den frischen Seagreen-Look noch nicht geschminkt hast, probiere ihn jetzt aus – hier kommt die kurze Anleitung dazu:
Kajal / Eyeliner Seagreen 108
Trage den COSLINE Kajal / Eyeliner Seagreen 108 strichweise am oberen und unteren Wimpernkranz auf.
Kajal / Eyeliner Chmapgner 114
Dieser helle, leicht schimmernde Farbton sorgt für Leuchtkraft im Augeninnenwinkel, einen weichen Übergang zu Seagreen und öffnet das Auge zusätzlich.
Eyeshadow Muskat 304
Für mehr Tiefe im äußeren Augenwinkel kannst du mit einem Muskat-Ton leicht schattieren – das hebt das Auge optisch an.
Mascara Black Rubber Brush 91
Tusche vor allem die hinteren Wimpern, das hebt das Auge optisch an.
Powder & Blush – Adds freshness, warmth, and sets your look in one step.
At 50 and beyond, your complexion should glow—just not shine.
The COSLINE Sun Powder matt 773 is the perfect all-in-one solution, combining powder and blush in a single product. It gently mattifies, sets your makeup, and adds a soft, warm freshness—without glitter or settling into fine lines.
Apply the Sun Powder with a fluffy brush to your forehead, cheeks, and chin—where the light naturally hits your face. With the remaining powder on your brush, lightly sweep over your cheekbones for a natural, radiant finish—no need for separate powder and blush.
💡 Why it’s perfect for women over 50:
Two products in one mean fewer layers and a smoother, more even result. Your complexion looks balanced, healthy, and softly sun-kissed—like after a refreshing walk outdoors.
The Sun Powder is a pressed, matte powder that evenly mattifies your skin. Without any shiny particles. With the Sun Powder you will immediately look fresher and healthier.
Do you want to save 3%?
- Shop your favorite color for less
- Always within reach – stock up now
- A lovely gift for your friend
Lips – Shine for fullness & freshness
At 50 and beyond, lips often become drier and lose some of their natural volume. That’s why creamy, glossy textures are a better choice than matte formulas. A soft red shade like Amaryllis 407 makes the lips look fuller and well cared for. COSLINE lipsticks are specially formulated to hydrate and keep the lips smooth.
💡 Why it matters:
Shine reflects the light, making the lips appear naturally fresher and more youthful.
The Amaryllis lipstick is a fresh, reddish shade with a beautiful shine.
Now in a new design, even better durability and natural ingredients.
Do you want to save 3%?
- Shop your favorite color for less
- Always within reach – stock up now
- A lovely gift for your friend
🌙 From day to night look
With just a few simple steps, you can transform your everyday look into an elegant evening style:
Lips: Define your lips with a deeper lip liner and apply a richer shade.
Eyes: Add depth and elegance by intensifying the outer corner with Aubergine 129.
Highlighter: Apply a touch to your cheekbones and inner corners of the eyes for a soft glow.
💡 Why it works:
Deeper, warm tones add definition and sophistication — perfect for evening looks. A touch of highlighter enhances your features and restores a youthful radiance.
Each product individually
Eyeliner Aubergine 129
The Aubergine Eyeliner is a deep, neutral shade that looks softer and more natural than black.
Shiny Highlighter 601
The light, shimmering Shiny Highlighter is perfect for adding highlights and a subtle glow to your complexion.
Makeup over 50 should be simple and effortless – with shades that enhance your natural radiance and make you look fresh and vibrant. With these tips, you can create a look that feels like you: natural, polished, and confident.
Over 50 Make-Up: Daytime look and quick tricks for the evening!
You can find the products used in the video here:
Don't miss any discount promotions
Get information about current trends, styling tips and discounts now and immediately receive the make-up video for smokey eyes and €5.00 off your first order! Let's go!