Natural, stylish, confident
Foundation Tips for Women 70+
At over 70, you have a wealth of experience—you know that makeup isn’t about perfection, but about feeling good, ease, and radiance.
Many women at this stage of life say, “I want to look well-groomed, but not caked on.” That’s exactly where our approach comes in: gentle, uncomplicated cosmetics that enhance you—not mask you. Because at 70, you don’t need a new face. You need products that respect your face and your mature skin.
Sabine and Gisela will show you how to create a stylish look over 70.
Makeup Tips for Mature Skin
Before applying makeup: A good moisturizer – the be-all and end-all for mature skin
After 70, the skin changes: it becomes thinner, drier, and often more sensitive. Well-hydrated skin provides the best foundation for a fresh, even complexion.
A moisturizer that is both intensive and lightweight can help the skin strengthen its natural protective barrier and better defend against environmental influences. This is achieved through carefully selected ingredients specifically tailored to the needs of mature skin.
Niacinamide, for example, helps to reduce pigmentation spots and visibly improve skin texture. Short- and long-chain hyaluronic acid bind moisture in both the deeper and surface layers of the skin. Nourishing oils like almond oil, macadamia oil, and squalane make the skin soft and supple without leaving a greasy film. This makes our CosCare Cream ideal for thinner, more sensitive skin from age 70 onwards.
Application tip: Apply the cream best immediately after cleansing, while the skin is still slightly damp. This allows the moisture to be optimally sealed in.
The CosCare Cream provides intense moisture and improves your skin's appearance after just a few uses. With niacinamide, hyaluronic acid, almond oil, and many other valuable ingredients. Dermatologically tested on sensitive skin.
Foundation from 70
Less is more – targeted instead of widespread
The skin around the eyes is especially delicate – and this becomes more apparent with age. That’s why mature skin needs a concealer that not only reliably covers but also nourishes and protects.
Valuable ingredients like ginger root extract, rice milk, rapeseed oil, and jojoba oil provide moisture and help the skin stay smooth and supple. This prevents settling into fine lines – making the eye area look fresher and more awake, without any “caking.”
A concealer with an anti-wrinkle effect can also support sensitive areas like the forehead and nasolabial folds – ideal for targeting small shadows or lines without stressing the skin.
Concealer 920 lightens dark spots and dark circles under the eyes. The light-tinted moisturizer is particularly suitable for dry and sensitive skin. With nourishing ingredients especially for the thin skin under the eyes.
Eye makeup for over 70s
COLORFUL EYE MAKEUP
At 70, you’re not an “older model” – you’re a woman with attitude, humor, and a zest for everything that makes you feel good. And if foundation is part of it, we’re happy to show you how to look fresh, awake, and radiant with just a few simple steps.
Be bold with color and try something new and colorful; it will instantly make you look younger and fresher. Light colors make your eyes shine. Depending on your eye color, you can adjust the eyeshadow accordingly. Cosline's eyeshadows come in a convenient pencil form, making them very easy to apply.
An eyeliner immediately makes the eyes more expressive. The color should not be applied all the way to the inner corner of the eye but should only emphasize about 2/3 of the lower lash line and the outer corner of the eye. This makes the eye almond-shaped and gives it a beautiful form. Here, you can also use vibrant colors like blue or green. Avoid using black eyeliner, as it makes your eyes look smaller and appears too harsh.
Discover Eyeliner
Enhance Lips
Targeted care, subtle color
Lips change over the years: they can become drier and often appear thinner. That's why it's all the more important to care for your lips not only with color but also with nourishment. COSLINE lipsticks are specially designed to provide moisture and keep lips smooth. Gentle tinted balms and nourishing formulas create a fresh and natural look—without drying out or weighing down.
Especially at a more mature age, matte or very dark colors often appear too harsh and emphasize fine lines. That’s why delicate and subtle shades are recommended, as they give the lips a pleasant volume and a healthy freshness. This way, you can subtly highlight your lips while providing optimal care.
Makeup for mature skin
Removing Makeup in the Evening: Clean Regularly – But Gently
A thorough yet gentle cleansing is especially important as the skin becomes more sensitive with age. A mild cleansing foam helps to reliably remove foundation and dirt particles without irritating or drying out the skin. Moisturizing ingredients like glycerin and sorbitol support the skin's natural protective barrier and provide a pleasant, well-cared-for feeling immediately after cleansing. Mild surfactants such as decyl glucoside and sodium lauroyl glutamate gently cleanse without stressing the skin.
Of course, don’t forget the care afterwards to continue supporting the skin optimally.
The gentle cleansing foam thoroughly cleanses your skin of dirt and facial make-up without drying out your skin.
Makeup Tips for Over 70s
In general: Stay curious & relaxed
You don’t have to reinvent everything – but staying open to new things keeps you young. Maybe you could try out a new color? Our 25 smudge- and waterproof kohl and eyeliner shades invite you to experiment – completely relaxed and without pressure. It’s not about changing yourself, but highlighting what you find beautiful about yourself.
Fresh Eyeliner Colors for Mature Eyes
Curious about new makeup ideas?
Our newsletter regularly delivers inspiration, trends, and helpful tips straight to your home.
And because trying new things is fun, you’ll receive a 5 € discount code for your next order – maybe for your new favorite color?
